"The addition of their expertise and experience offers tremendous benefits to our clients and partner companies," said Rajesh Kothari, Managing Director of Seneca. "Given the growing importance of technology innovation and the overall technology market, their related operating, investment and transaction experience makes them an exciting addition to the Seneca team."

Mr. Reed and Mr. Thomas will play integral roles at Seneca, supporting the continued growth of Seneca's direct investing activities as well as building upon the firm's middle-market mergers and acquisition practice.

Ron Reed brings over two decades of operating, venture capital and merger & acquisition advisory experience to Seneca Partners. In addition to being the managing member of Endurance Ventures, Ron sits on the boards of NWP Services Company, 7th Online, the MSU Business School's Center for Venture and Private Equity and the Michigan Venture Capital Association, where he chairs the legislative committee.

Ron is the founder and CEO of Fullscope, raising $18MM and leading its acquisition activity. Prior to founding Fullscope, Ron was a general partner at Endeavor Capital Management, where he led investment and investment banking efforts. Before joining Endeavor in 1994, Ron was an executive with software and business services companies. Ron has led and advised buy and sell-side transactions from $5MM to $400 MM including both private and public transactions. Ron graduated from Eastern Michigan University with a degree in Physics-Engineering.

David began his career in New York at Hambrecht & Quist in 1983 as an associate software and services industry analyst. After moving to San Francisco in 1987, he was promoted to senior analyst, then the youngest ever at the firm. After a stint as a software analyst at Prudential Securities from 1991 to 1993, Mr. Thomas took a sell side position with O'Connor & Associates (a division of Swiss Bank Corp.) as a portfolio manager/analyst. While there, he managed a $20 million hedge fund and guided the options trading operations for the firm's software arbitrage group. Mr. Thomas has also held positions at oracle Corporation and First Albany/META group Technology research, and launched a security technology start up company in 1998 serving the financial industry. David graduated from Brown University in 1984 with a degree in economics.